Watch for a rotation of TV spots featuring Hammons Black Walnuts on select Cooking Channel shows now through November 21. Targeted to home bakers and chefs, the commercial spots each dial up different attributes of cooking and baking with American Black Walnuts.
“Ingredient with a Story” encourages home chefs to impress guests with Black Walnuts as a wild, hand-harvested ingredient with a sustainable appeal. “Tastes Like Home” is a look at the rich heritage of Black Walnuts in all kinds of cooking and in Black Walnut Ice Cream.
Both spots feature the Hammons Black Walnuts retail packaging.
Electronic media, print, POS, public relations, and social media efforts all point consumers to the retail grocery baking aisle and produce department during the November and December prime holiday baking months.